#EveryGamerCounts

Intro

Gaming and learning are the perfect combinations for all ages. The #Everygamercounts campaign

will align with Goethe institute's image by promoting cultural exchange and relations.

Social media Strategy

Authentic Social Display Advertising

We plan to levarage your best social content from our social platforms (Instagram, Facebook, Twitter) in a familiar experience with social proof dynamically updated in real-time.

Influencer Marketing

We will use influencer marketing to leverage on influencers that already have our targeted audience.

E-commerce Strategy

• Raise brand awareness and increase sales on the Goethe website

• Optimize paid ads on Instagram and Facebook.

How to achieve this

Over the next 3 months we will create targeted ads and shoppable posts promoting the Goethe Insitute via carousels posts with CTA buttons, stories,and videos on the Facebook and Instagram platform

Metrics

• Track ads and website abandonment for social eCommerce on Ads mangers and Google Analytics

• Website clicks

Important metrics

• Interactions

• Engagement (Shares, Likes, Comments & Clicks)

• Hashtags

• Mentions