Cherry Republik + Adidas Ultraboost

The objectives if this campaign were to create awareness, create brand reach and increase E-commerce sales for Ulbraboost brand.

For social media strategy, we used Paid ads on Facebook and metric for success were Reach, cost per 1000 impression & click to website. For Instagram we used interactive polls (ask questions to encourage participation), write engaging captions, follow hashtags (to connect with your community). Tik Tok, we had a short video targeting 16-36y/o audience. We had presence of celebrities and brands, which supercharges engagement and awareness.

On our three-month content calendar, we had 3 big campaigns that we suggested. First was Mandela day "Houring 67 community wellness heroes". In this campaign we had social media nomination. Lead generation through "sign-up " also increase website traffic. User generated content by influencers sharing "how I boost my community" stories.

Second month we had "What defines the ultimate ultraboost women?" campaign. In this campaign, we gave audience the opportunity to define their ultimate ultraboosted woman based on 8 industries. By this we built brand awareness, reach and user generated content.

Third month was "spring Traboost" month. In this campaign we used conversion objective to set up storefront to encourage people to visit the store.

For E-commerce strategy we going to use consideration objective that will be set on Facebook ads to click to any URL like Adidas website. With conversion objective, we can set storefront to encourage people to visit the store through tappable posts. Live shopping, collection ads and Tik Tok shopping with links to website will increase traffic to adidas website and increase sales by 25%.