A Journalist & Digital Marketer.
European film Festival SA
In this event, we were tasked to create a campaign that will capture new audience, have social media audit and build up interest for the next edition in September 2022.
The brand goals for this campaign were to position the festival as the most appealing Film festival in South Africa, promote diversity & inclusivity in the industry, maintain core base, reach new audience & build interest for the next edition in September.
We used their social media platforms and website to reach out to more people. Since we were given a budget, we used Thabang Moleya as our Influencer. For our campaign strategy we had different mockups for each social media. Not forgetting the Buyer persona of different people of different age.
Our key performance indicators were conversion rates, views, likes, comments and reach. We also had website traffic, number of attendees. Feedback: Polls, Revies, Google forms and Emails. Tracking Software: Surveys Monkey, Google Analytics, Urchin Tracking Module for the digital marketing campaigns.
Power in Numbers
Programs
Locations
Volunteers
